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As a leading web development company Piranha can ensure that visitors to your website find what they are looking for quickly and easily. The leading cause for loss in online lead conversion and sales is visitors not being able to use the website or not finding what they want in a short number of clicks. Our usability services are aimed at maximising your website conversions through clear navigation and an understanding of intuitive design.
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Website accessibility is an important issue and is key to good user experience (UX) for all visitors. This includes visitors browsing on mobile devices and visitors with disabilities. The disability discrimination act requires all business owners to ensure that their website is accessible to all. An accessible and useable website will always convert more users and produce more online sales than one which is hard to use or inaccessible. It also creates positive PR for your company or organisation.
Mobile phones are increasing in popularity as the next dominant internet search and browsing platform. Accessing websites on the move is the current battleground for site owners and website marketers. Among adults in the UK, 84% had used the internet ‘on the go’ in 2019, and mobile phones and handheld devices are becoming quicker and handier for users on the move.
Furthermore, according to official government figures, over 11 million UK residents and an estimated 600 million people worldwide have some form of long-term disability. Apart from the obvious fact that this is a large potential market, it is also illegal to discriminate against people with disabilities by preventing them access to your website and services. If your website is not compliant with accessibility guidelines laid down by the DDA, you could expose yourself to potential litigation for discrimination and this is something that can be easily avoided.
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