A recent study of 2,000 consumers has revealed that social media is the least acceptable media channel for advertisers. Of the 2,000 consumers polled, only…
Martin Lewis, the high profile finance campaigner and commentator is believed to have sold his website – MoneySavingExpert.com – for up to £87m. Martin will…
Charities are facing the risk of alienating supporters as complaints from email fundraising communications rose by a huge 282% last year, a recent report has…
Companies running affiliate marketing programmes have been warned by the consumer protection watchdog that they must punish affiliates carrying promotions which are misleading, otherwise they…
Eight of Europe’s largest drinks manufacturers have joined together and agreed to implement rules on the marketing of alcohol which will be used right across…
Despite the latest news that the UK has fallen into a double-dip recession, a recent survey has revealed that the confidence of marketers in their…
Forecasters from a leading media agency are predicting that the amount of money spent on digital advertising will, for the first time next year, outstrip…
It is a well known fact that “companies that invest in marketing during a recession” are more likely to survive, and those that do are…
