Piranha has delivered award-winning digital marketing services since 2001. Our work spans SEO, paid advertising, email marketing campaigns and content. We focus on measurable growth with clear reporting.
Our experience covers all aspects of digital marketing. So, you can be sure that the comprehensive strategy we put together for you will cover you now but also have an eye on the future.
Our digital marketing team have the training and experience that can help you gain exposure, leads, and customers and increase your website traffic. From regional to global audiences, our digital campaigns are structured to specific budgets whilst incorporating the elements you need to best promote your business, achieve your goals and gain tangible ROI.
Digital marketing is a wide, all-encompassing term which utilises technologies such as websites, email, apps, and social networks to raise awareness of a business’s products and services and increase sales. Three popular and effective techniques are search engine optimisation, paid advertising, and email marketing. These, along with social media marketing, often form the basis of successful digital strategies and multimedia campaigns.
However, there are many other routes to market which utilise digital channels:
Traditional organic SEO (Search Engine Optimisation) ensures that you are in the best position to rank for the keywords and phrases that your potential customers will be searching for. Our goal is to improve your website’s visibility by getting it to rank higher in search engine results pages (SERPs) and therefore attract more organic traffic.
SEO involves various tactics, such as keyword research, on-page optimisation, link building, and technical SEO. As a digital marketing specialist and Google Partner, we ensure that the work we undertake fits into webmaster guidelines and best practices; the integrity of our SEO strategies safeguards you from the possible penalties that can befall websites if less scrupulous techniques are employed.
Our SEO packages combine with other services such as social media and continued content and website development to give your website the best chance to rank well and be found by relevant audiences.
There are many different methods of paid advertising in the digital marketing arena. We plan and manage paid campaigns across Google, Microsoft Bing, and major social platforms such as Facebook, Instagram, LinkedIn, and TikTok. We will select the most effective platforms and marketing strategy for your paid advertising and will work to your budget to deliver the best return on investment, aiming for efficient cost per lead and revenue growth.
Through demographic profiling and by targeting platform signals and consented first-party data, we can also target your adverts at those who have visited your site or shown interest in similar products. This enables us to refine your ads so they are seen by those who are most likely to convert clicks into sales or new business.
We design, build, and send campaigns that respect GDPR and PECR. From design and development, data management and distribution to campaign reporting and analysis, Piranha has an in-depth knowledge of delivering successful email marketing campaigns across many different markets. Our campaigns allow you to target potential and existing customers with upcoming offers, events and promotions.
Campaigns can inform audiences of new products and offers and publish regular newsletters to stay in touch with customers. We put together designs and plans which are eye-catching and effective and can build and schedule emails in advance for automatic distribution if required over weekends and holiday periods. Our post-email support allows analysis of campaign statistics to benchmark and adapt for future campaigns and improve ROI.
Do you think that your website is underperforming? Not converting visitors to customers? Do you need help taking your digital marketing campaign to the next level? Get in touch with Piranha and we can help you spot the areas which need addressing and help you move forward.
From website performance audits, SEO consultancy and competitor analysis, paid advertising set-up and management to full in-depth digital marketing strategic planning, we will help keep your business up to date with online trends and search engine guidelines and pinpoint any issues which need addressing to improve your website and overall digital presence.
For further information on our digital marketing services in Preston, get in touch today at 01772 888331 to learn more about our services and how we can help promote your business.