Affiliate marketing is a performance-based marketing strategy that uses the relationship between advertisers, publishers, and end consumers to give associated brands and products advertising space on related websites.
An affiliate marketing agency uses websites and related pages to help businesses reach potential customers. Because the strategy uses relevant affiliate networks and websites, the lead is more likely to lead to conversions compared to more generic, untargeted methods. As technology has developed, so have advertising methods. Affiliate marketing expands on traditional fixed adverts but gives them a dynamic edge and tailors the adverts shown to individual users based on browsing history and interests.
As you browse the internet, your history is tracked within your computer by ‘cookies’. These act like crumbs of the sites you have visited, allowing advertising spaces to display different ads depending on the cookies you have on your computer. Aside from the obvious advantages for advertisers, this also gives a better service for customers, as they are more likely to see advertisements that are of interest to them.
Have you noticed as you visit various sites and perform searches, that adverts relating to these pages appear more? This shows that cookies are doing their job.
Piranha’s affiliate marketing services can help you get your products or services visible to the right people by using effective adverts, which get seen by interested parties who are closer to buying and are more likely to click through, keeping your products and services at the front of mind.
One of the most significant benefits of affiliate marketing is its cost-effectiveness. As an advertiser, you only pay when a desired action is completed, making it a highly efficient way to allocate marketing budgets. Affiliate marketing also provides valuable data and insights. Allowing us to track which strategies and products perform best, so we can refine your marketing for optimal results.
Because affiliates are paid based on performance, there is minimal financial risk involved for advertisers. This model encourages affiliates to focus on generating quality traffic and leads.
Piranha has numerous tools, resources, and expertise available to ensure your affiliate marketing campaigns are successful, setting budgets, goals for ROI, traffic tracking, analytics, and reporting are all part of the comprehensive affiliate marketing services we provide.
As a leading affiliate marketing agency, Piranha undertakes only ethical and transparent affiliate marketing practices, utilising approved affiliate networks and websites that are deployed strategically to reach global and domestic audiences as required.
Optimal use of affiliate links can also enhance your website’s SEO ranking, the high-quality backlinks from reputable affiliate programs that Piranha provides can also improve your site’s authority in search engine results.
For further information on our affiliate marketing Preston, get in touch today at 01772 888331 to learn more about our services and how we can help mobilise your business.