Establishing a strong online presence is crucial for any business aiming to thrive in a competitive marketplace. One effective way to boost your brand’s visibility, products, and services online is through display advertising.
There are many display networks across the internet, covering a wide range of websites, including large established networks such as Google Display Network (GDN).
Display advertising involves the placement of banner ads, images, videos, or interactive media on third-party websites. These ads can appear in various formats, including static banners, animated GIFs, and rich media ads. The primary goal is to capture the viewer’s attention and encourage them to take a specific action, such as visiting your website or making a purchase. Here at Piranha, we run many different types of ad campaigns for our clients and will know if display advertising is the ideal fit for your company – if you’re interested, make sure to contact us and we’ll set up a meeting with our PPC specialists.
A Google Partner and Google display ads agency, Piranha makes full use of GDN and its features and benefits, one of the largest and most widely used display networks globally. With access to millions of websites and a vast audience, it enables you to reach potential customers on websites, YouTube, and even mobile apps.
As well as Facebook advertising, Piranha can also run ads on the Facebook Audience Network – where we use the power of Facebook targeting to run effective ads on thousands of mobile apps. Did you know that over one billion people see an Audience Network ad every month?
Formerly known as Bing Ads, this network provides access to the Microsoft ecosystem, including Bing search results and partner sites. It’s an excellent choice for targeting a diverse set of users.
For e-commerce businesses, Amazon’s display advertising offers a direct path to potential buyers. It allows you to showcase your products on Amazon.com and its affiliated websites.
As well as reaching a wide audience for increased brand awareness, display marketing strategies can use website targeting to place your adverts and videos onto specific vertical markets and niche audiences. Piranha has a proven track record as a productive display advertising agency, utilising display advertising and video advertisements to create the greatest impact within a given target audience.
Display advertising delivers great targeting advantages over traditional methods such as mailshots, our display advertising services can provide better value for money than both traditional radio and television advertising. As with all online advertising methods, display advertising is quantifiable, tracked, and monitored to ensure that targets and profitability KPIs (key performance indicators) are met.
When strategically designed and placed by Piranha’s dedicated in-house digital team, whether we utilise the larger networks like those outlined above or by sourcing more niche specialist platforms, display ads can lead to higher conversion rates and increased sales. Engaging visuals and compelling messaging persuade users to take action, and this is where Piranha’s display advertising services team comes to the fore.
For further information on our display advertising Preston, get in touch today at 01772 888331 to learn more about our services and how we help mobilise businesses across Lancashire and the Northwest.