The platform was launched way back in 2000 – probably before most current users were aware of Google. It has grown and developed over the years and has established itself as a go-to source of pre-qualified traffic to your website.
Google Ads operates a pay-per-click (PPC) model, where advertisers bid on keywords and pay when their ads are clicked by users. The platform utilises a complex algorithm to determine the position of ads on the SERPs, considering factors such as bid amount, ad quality, relevance, and expected click-through rate. Google Ads isn’t just a bidding war; it is essential that campaigns are professionally managed and monitored by a Google Ads management agency to get the best possible ROI from your advertising budget.
A successful pay-per-click campaign may cross a range of search engines or social media platforms such as Bing or social media platforms like Facebook and LinkedIn, these and other PPC options all deliver their own conversions and sales. Piranha’s PPC services evaluate all the options, target audience, bid rates, audience size, conversion rates, etc., and can utilise PPC budgets across multiple platforms if they will deliver the best possible results. However, Google is the dominant force in Western search and so Google Ads remains the focus for many pay-per-click campaigns.
One of the key advantages of Google Ads is its immense reach. Google is the most widely used search engine globally, accounting for a significant portion of online searches. This vast user base presents a lucrative opportunity for advertisers to connect with potential customers and drive targeted traffic to their websites.
The platform offers a wide range of targeting options, allowing Piranha to refine ads based on factors such as location, language, device, and demographics. This level of customisation enables us to reach a desired audience effectively and maximise the return on ad spend.
Google Ads provides various ad formats to suit different marketing objectives. Sponsored text ads are the most common format, appearing above or alongside the organic search results. These ads typically consist of a headline, a display URL, and a brief description.
In addition to text ads, Piranha manages image ads, video ads, responsive ads, and app promotion ads through the Google Ads platform. Image ads can be displayed on the Google Display Network, which comprises a vast network of websites, reaching a broad audience. video ads, on the other hand, can be shown on YouTube, capturing users’ attention through engaging visual content.
However, every campaign needs to be personally managed to get the best results. With our knowledge and experience, you can be certain that you will get the best results and ROI (return on investment). When we take over or set up your pay-per-click campaign, you get the benefit of our Google Ads-certified campaign managers and the input, direct from Google, our own Google account managers.
You might think that you can take control of your pay-per-click account yourself, and you can.
But do you have enough time and knowledge to check through keywords, add negative keywords, alter bid adjustments, manage budgets, react to trends, and carry out A/B testing and ongoing adjustments across multiple platforms?
With Piranha’s managed PPC services, we can help you with all this and more – we will set targets based on your goals and ideal spending so that your pay-per-click campaign has the best possible ROI.
Google Ads also provides robust tracking and reporting tools to measure the performance of ad campaigns. We will monitor key metrics such as impressions, clicks, click-through rates, conversion rates, and return on investment (ROI), and report back to you on how your campaign is performing, this data also allows us to optimise campaigns, make informed decisions, and continuously improve advertising strategies.
As a leading Google Ads management agency, we are perfectly placed to take full advantage of Google Ads’ various features such as ad scheduling, budget control, keyword optimisation suggestions, and audience insights. Over the years, Google Ads has evolved and introduced several advanced features and targeting options. These include remarketing, which allows us to target users who have previously interacted with our client’s websites, and display ads on the Google Display Network to re-engage them. Google Ads provides a wide range of advertising opportunities that Piranha utilises to deliver comprehensive targeting strategies, ad formats, and detailed tracking and reporting, allowing your business to reach its target audience effectively, drive relevant traffic, and achieve your marketing objectives.
Our Google Ads management services aim to keep your campaigns targeted, affordable, and accountable. This helps to build brand presence whilst generating leads at a competitive ROI. Unmanaged or poorly managed pay-per-click accounts can rack up clicks quickly – but with every click costing, this isn’t always a good thing! The popularity or number of clicks isn’t indicative of the quality and value of a click. A lot of users may be clicking for information rather than clicking with the intention to buy, our managed services can minimise this type of wastage, providing great value for money, and keeping the cost per conversion as low as possible.
We can work out a billing method to suit your needs, be it a set monthly management fee or a percentage of the ad budget. We quote in advance for initial set-up costs and continued management, we will advise on ad budget requirements and work to a given budget.
Unfortunately, no one campaign can be set and then left, as pay-per-click methods, keywords, and search habits can all change regularly, it is important to constantly monitor performance and adjust ads as required. It makes sense to let Google Ads management professionals run your Google Ads and pay-per-click campaigns, so you can focus on doing the best for your business and customers, whilst we concentrate on our speciality – driving relevant traffic to your site.
If you’re looking for a Google Ads Management Agency that can provide you with effective PPC services, Piranha is here to help. Click the link today.
