With so many websites and competitors across the internet, it is important to be found. Even when people know your services and website name, the chances are that they will use one of the major search engines to get through to your site. Google, Bing and others help us through our online exploration, which is why SEO is such an important aspect of your business. We can ensure that your website features prominently in search engine rankings, giving you and your users the best results.
The Internet is a fantastic medium, allowing businesses of all sizes to gain increased exposure to wider markets for your website and the business as a whole. In order to achieve this though, you need a structured SEO campaign, which can improve your rankings and result in significantly increased visitor numbers and conversions.
Piranha has been providing SEO services since 2001 and has continually updated our practices and methods to suit the changing rules and guidelines from search engines and the ever-changing technological advances, adapting strategies to maximise effectiveness for individual client’s business needs.
We believe in transparency and ensure that our customers can easily find out what work we have undertaken through clear concise monthly reporting. Our analysis and reporting systems allow clients to fully understand what work has been undertaken and why, what it has achieved and what we will be doing next. As an SEO specialist and Google Partner, Piranha only undertake ethical practices, known as ‘white hat’, techniques, avoiding the pitfalls and penalties that less scrupulous organisations can fall into. We also ensure that we liaise with clients regularly, discussing their reports and business priorities, whether this is by phone, email, or scheduled Teams or face-to-face meetings, we always keep our clients informed and up to date.
The days of cramming a website full of meta keywords and buying thousands of links are a thing of the past. The theory and methods behind SEO now aim to make your website the most relevant for the search terms which people use, rather than aiming to be number one for everything. This approach permeates every aspect of digital marketing and requires professionally structured SEO strategies that are in line with Google guidelines in order to be effective. Our web SEO services will give your website credibility with all search engines and make it easier to find and a better resource for customers, gaining your business’ website/s the best rankings in the SERPs (search engine results pages).
Nearly all of a website’s success is linked to the content within it. If people cannot find the information they need, buy the products they want or get help on the topic they are looking for, what is the point of the website?
At Piranha Digital, we have a team of experienced copywriters and graphic designers who work with clients to produce high-quality content for websites in the form of written text, videos, photography, infographics, motion graphics or a combination of all. From product descriptions to blog posts, we can help you get the information across to your customers clearly, whilst making it easy for search engines to crawl and understand your site content and what it offers.
SEO copywriting is an important skill and can make the difference between a website which just looks good and a truly successful one. There is a fine line between including keywords and spam copy. Ideally, content should be written or reviewed by an experienced content developer who understands not only how to reach your audience, but also what the search engines are looking for.
As an SEO specialist, Piranha can help you with your SEO copywriting requirements. From small information sites to multichannel shops, we can craft the content on your website to be attractive to readers and search engines to ensure that you get found and that your customers get the clear concise information they need.
No matter what your requirements are for copywriting, we can help with a wide range of strategies, creating persuasive and informative content with clear-cut goals that can help generate sales, illicit action, inform and even influence the reader. We develop content for a wide range of digital marketing and SEO applications, including:
Piranha Digital’s content development and copywriting services go beyond those of an SEO company. As a full-service marketing agency, we can adapt content and ensure that content for advertising works both online and offline. We also have access to a network of contacts for editors, publications and bloggers – both across the UK and for international markets – dealing with press, radio, TV and online resources, helping us to get your message, stories and articles out to where they matter. This combined effort of online and offline promotion ensures that every aspect of your marketing is comprehensively addressed, and further benefits your website’s profile and SEO by developing links from media websites with high domain authorities that carry your content and link back to your website.
Content development is an essential part of our SEO services, whether it is customers’ information for a web page, sales-orientated landing page content, or an online press release, our copywriting skills and expertise will provide copy that is perfectly suited to your needs.
The first place to look to improve your search engine rankings is with your own site. Through careful and in-depth research into keywords and phrases, competitor analysis and search volumes, we can find the terms which are most relevant to your website and what will drive the best conversions.
Piranha has built an enviable reputation as a leading SEO company; part of this success can be attributed to the fact that we get the groundwork done first. Keyword research and competitor analysis are two essential components of SEO planning. Keyword research helps us understand what your audience is searching for and provides insight into the terms and phrases they use to find information related to your business. By identifying the most relevant keywords and phrases we can incorporate them into your website’s URLs, optimise meta title tags, headers and descriptions and develop the website and its content as part of a planned and structured ongoing strategy.
Competitor analysis is another key factor in improving your online status, measuring your position, and benchmarking your website against competitors allows us to demonstrate how your ranking improves month-on-month not only in the search engine rankings but also against the competition. By analysing your competitors’ websites, we can also identify their websites’ strengths and weaknesses and understand what they’re doing well and improve upon their weaknesses to gain a competitive advantage. Competitor analysis also provides insight into the keywords they are targeting, which can help inform the keyword research and content strategy we adapt for you.
Social media has revolutionised the way people interact and communicate with each other. In today’s digital era, social media platforms have become an essential tool for businesses to promote their products and services, social media channels are also often being incorporated into a website, providing up-to-date information through posts or tweets for the site users.
Social media platforms provide businesses with an opportunity to engage with their target audience and create brand awareness, but social media activity also plays a vital role in improving your website’s online visibility. Social media has been increasingly embraced by SEO specialists because social links have a positive effect on search engine rankings, linking profile pages to website search engines like Google to understand the relevance and authority of your website.
Paid advertising or PPC (pay-per-click) campaigns need more than just a budget to run well. Strong PPC campaigns need professional management and ongoing administration to maximise ROI (return on investment).
PPC advertising can be set up on a variety of different platforms the most notable and well-known of which is Google Ads. Piranha provides PPC services across all major platforms including Google Ads, Bing, and social networks, with advert development, comprehensive and ongoing A/B testing, adding content to improve relevancy and even making new pages when required. PPC campaigns require significant ongoing maintenance and optimisation to ensure that you’re getting the most out of your advertising spend, and this is where Piranha come in delivering the resources and expertise to manage your PPC campaigns effectively for a better ROI.
While SEO services and PPC are separate strategies, they are closely related. In fact, PPC can have a significant positive impact on your organic rankings, providing valuable insights and data, increased visibility and traffic, and improved click-through rates (CTRs) – which can make SEO and PPC strategies a very advantageous pairing.
Link building is still a vital activity for websites, but it has changed over the years. At one time, the general rule was the more the better, but with search engine updates, this has changed. Yes, the quantity of links is still a factor but link building now needs to be ethical and well-managed. At Piranha, we favour targeting high and middle-value links, rather than ‘any you can get’. Through outreach projects, selected directory submissions and other high-quality link-building strategies, we can ensure that you keep getting a steady growth of links to your website, that will be noted by the search engines and help direct relevant traffic to your website, whilst steering clear of possible penalties which leading search engines can apply if unethical link building is detected.
For further information on our SEO services Preston, get in touch today at 01772 888331 to learn more about our services and how we can help promote your business.
