Video marketing is one of the most successful ways of communicating with audiences, whether you are looking to attract potential customers or communicate with existing ones.
Research suggests that 7 out of 10 people view brands more positively after watching a well-structured promotional or information video. This means that if you aren’t using video in your marketing strategy, you could be missing out on a valuable opportunity to connect with customers.
Whether you’re a small business owner or a marketing professional within a larger corporate business, it is important to understand the positive influence that video media can have on your business and how you are perceived. Video is compelling because it combines visual and auditory elements, making it an ideal tool for storytelling, education, entertainment, and promotion.
Video marketing is a great way to connect with your customers, on and offline. Let’s face it, watching videos is much easier and more entertaining than wading through literature, and whilst both have their place, increasingly video is the go-to medium. Customers will quickly gain a better understanding of your company, products, and services, and how they relate to their own needs, which means that they are much more likely to invest in your products and services.
The internet is flooded with videos on various platforms, from YouTube to TikTok, and businesses and content creators are leveraging the medium to connect with their target audiences. That’s why it is critical to utilise the skills of a video marketing agency, like Piranha, so you can leave the intricacies of video production to professionals, who are able to ensure you’ll stand out in the crowd. Piranha effectively links the purpose, planning, production, and marketing of your videos with targeted strategies to significantly boost your online presence and grow audience engagement.
Online video now accounts for 52% of the world’s mobile traffic. By uploading video content to a company website and social media accounts, businesses can more effectively reach out to audiences who are accessing the web from their mobile devices. The power of video lies in its ability to convey complex messages in a concise and engaging manner, even when the audience is on the move. It’s no wonder that businesses are investing heavily in video production services and marketing strategies to reach and engage their audiences.
Piranha can plan and produce professional video material for your company, whether you want an advertisement, product demonstration, corporate video, or full short-form video campaigns. Our comprehensive services can include storyboard planning, script writing, filming and stills production, motion graphics, editing, voice-overs, music license management, and distribution, all planned and scheduled to meet your needs and budget. If necessary, we will also source models and actors to feature in your video, our depth of service and experience ensures that you receive only the highest quality from Piranha’s video marketing service.
We can also leverage your videos across digital distribution networks and produce different formats and play times to meet the needs of various media platforms. Numerous studies have been conducted in the 2020s, all having cited increasingly high proportions of people reporting they were convinced to buy a product or service based on the brand’s video, with some studies reporting this number to be 80 to 90% of those surveyed, what’s more, they were also twice as likely to share such content.
Piranha’s digital marketing credentials mean we are perfectly placed, not only to supply video production company services but also to identify which channels your audiences are using and how best to optimise the use of video content through social media and other digital distribution networks so you can stand out in the noise.
If you’re looking to boost sales, enhance brand recognition, or educate your target audience, Piranha is the ideal video marketing agency for your needs. We’ll engage in a detailed discussion to understand your specific objectives for the service, and then we’ll develop and produce video content on a schedule that suits you, whether it’s an ongoing video campaign, case studies, or a one-time project, our video provision is tailored to align perfectly with your business needs.
For further information on our video marketing and production services Preston, get in touch today at 01772 888331 to learn more about our services and how we can help promote your business.