With social media embedded in everyone’s lives, social media advertising presents an increasingly efficient and targeted route to market which businesses cannot afford to ignore.
When coupled with good administration, monitoring and management, social media paid ad campaigns can provide a great source of relevant traffic. This both increases your social presence and helps drive pre-qualified traffic to your website.
The depth of social media advertising opportunities available and the demographic data held within the leading platforms allows an experienced social media advertising agency like Piranha to target very specific audiences with products, services and information which are applicable to their demographic group, geographical location, habits, hobbies and even career. Through analysis of your products and followers, we can help target your adverts to the right people. This can also be tailored to suit different social media platforms, so that your advertising message performs to its full potential, without wasting your time and money by minimising irrelevant traffic.
The market-leading channels like Facebook, X (formerly known as Twitter), LinkedIn, Instagram, Pinterest and others all have their own specific characteristics, which can be exploited in different ways depending on your business model to improve your sales, brand reach and engagement. Our social media advertising campaigns deliver a quick and effective way to connect with consumers and B2B customers, boosting your marketing campaigns with the right strategy and methods in order to reach your potential customers by performing platform selection, advert design, content development, A/B advert testing and continued monitoring, social listening, actionable responses and adjustment for the perfect social media advertising campaign to promote your brand and individual products and services.
In short, social media advertising offers a direct and measurable connection to potential customers, reducing wastage on advertising spend for clients and allowing them to pay only for the direct traffic they receive to their website or landing page, irrespective of the number of impressions or opportunities to view the platform promises, and turning clicks into sales.
For further information on our social media advertising Preston, get in touch today at 01772 888331 to learn more about our services and how we can help mobilise your business.