Social media is now the number 1 activity on the internet with 4.65 billion social media users on the planet. Facebook is still the most popular platform with 2.963 billion people (monthly active users) globally and 44.84 million in the UK alone (as of February 2023). That equates to 950 million hours spent on Facebook every month with an average session time of 27 minutes, so it is no longer enough for a business to have a website – it is now essential to have an interactive online presence and engage with your audience through social media marketing.
People go to social media and social networking sites for instant help and advice, recommendations. They look for ideas on where to research, buy and even review products and services. It also offers the opportunity for your business to develop and create a persona online, which can represent your company ethos and customer service standards.
Social media and social networking websites characterise the shift in the way we use the internet. We have moved from static websites which provide ‘one-way’ information, to interactive, social platforms. Current statistics show that social media interaction is now the dominant online activity, so it is essential for your business to be present and active.
The first forms of interactive sites were known as web 2.0 sites, which merely allowed people to upload information, text, and images. This has evolved into interconnected social media platforms such as Facebook, X (formerly known as Twitter), and Pinterest. They allow people from around the globe to create communities, share information and allow interaction across a wide variety of formats.
Coupled with increased mobile usage and greater connectivity for everyone, maintaining a social media presence is a fantastic opportunity for a wide range of businesses. From keeping brand awareness high to customer enquiries and competitions, different brands can utilise social media in a wide variety of ways. Whether you are B2C or B2B business social media marketing allows your business to keep your audiences engaged and interested in your products and services.
The most popular social media platforms: Facebook, YouTube, WhatsApp, Instagram, TikTok, Snapchat, Pinterest, Reddit, LinkedIn, and X (formerly known as Twitter).
Social media is the perfect medium for enhancing reputation and trust whilst keeping customers engaged. It enables a business to educate, inform and entertain, whilst driving website traffic and generating new business. Social media is the ideal platform for the creation or maintenance of a brand’s identity and personality.
Social media channels give businesses a wide range of methods to reach out to current and potential customers. When managed well, a social media marketing (SMM) campaign can result in increased brand exposure, new website visitors and natural links and interactions which can contribute to improved search engine rankings.
Here is a run-down of some of the reasons for using social media:
It is not enough to adopt social media as a marketing tool because ‘that’s what we should be doing’, you need to embrace professional social media management services that have structured campaigns, targeted in a way which is consistent and actually creates results. Piranha has developed an enviable reputation as a results-based social media management company, in addition to implementing numerous highly successful social media marketing campaigns for our clients, we have helped them build their audiences across multiple platforms. We select relevant social media platforms to focus on and syndicate content through these and use outreach blogging activity to build audiences and increase reach and engagement.
Our social media marketing services have historically demonstrated our excellence at delivering results. Our results can be tracked back to 2001 when Piranha first started delivering social media management services and strategic social media campaigns for our clients. This was before the days of social media as it is now, but as technology and usage have progressed, so have we.
Piranha is one of the longest-established and most successful website marketing and social media marketing agencies in Lancashire, with Piranha you get a social media management company that has the knowledge and team of digital marketing experts who can focus on your social media marketing campaigns and ensure they are effectively planned and implemented with consistent voice and brand messaging with transparent monitoring and reporting.
Piranha provides full social media marketing/management designed to take the pain out of managing your social and online presence. Each client receives a clear social media proposal first and then a full social media strategy complete with transparent deliverables, timeframes, budgets, and a demonstration of the work input from us as well as any involvement from you, the client. The vast majority of our social media management services are delivered on an agreed weekly cycle, with a fixed fee approach to billing and for an agreed minimum time period. All of this is discussed at the planning stage and included within your social media management strategy document.
Whether you are blogging to generate brand recognition and build links or driving traffic via creative social media viral campaigns, our strategies create results that meet and exceed client expectations.
