Website integration and APIs (application programming interfaces) allow your website to send or receive information from another application, system, or website.
Website integrations are useful when you want to connect data from different sources. This data can be combined to better understand your customers and their behaviours, optimise gaps in your business operations, save time, and reduce cost and the possibility of human error.
Whilst APIs allow two applications to communicate facilitating simple data interactions between your website and another application, a custom integration involves building software solutions that are specific to a particular operational use.
Website integration allows you to better manage sales, accounts, stock, and marketing activities. When an application or multiple applications are integrated into your website, you can increase operational efficiency, save money, and have immediate access to sales, account, and marketing data from one integrated resource, your website.
Integrated websites work hard for businesses that take advantage of their many benefits – improving data accuracy and access, you can pull stock levels from stock management systems, and connect with all manner of other key systems, including pushing captured data from sales or inquiries directly into your CRM, which can be automatically added to marketing tools such as Mailchimp. Accountants can improve efficiency by having e-commerce websites seamlessly integrated with their chosen accounts package, such as Sage 200 or Zero.
Piranha works with all the leading CMS-driven website platforms, including the world’s leading open-source platforms such as WordPress, WooCommerce, and Magento 2, providing advanced e-commerce, data capture, and transfer functionality with custom-built website integrations. Below are some of the leading CMS solutions currently being developed in the UK.
WordPress, Magento 2, Joomla, Drupal, WooCommerce, BigCommerce, Shopify, and PrestaShop.
At Piranha, we integrate leading CMS solutions for a wide range of wholesale and retail marketplace, including retail platforms such as Amazon and Etsy. Integration requirements with inventory systems, couriers and multi-carrier consolidators, accountancy software, and marketing tools often involve complexities that require experienced development professionals, that’s where Piranha comes in! We ensure that the integration we provide best serves your business activity and delivers efficiency and function both technically and operationally.
By integrating third-party software and tools into your website, you get to control the relationship between these elements and your website, customising the integration to suit your needs and business function for optimal efficiency and improved user experience.
All our development, support, and marketing packages can be tailored to a client’s specific requirements and budget, contact us today to find out more about our Website Integration Services.